START HERE
Haute Couture embroidery in sequins and beads on black, close up
The European School of Haute Couture Embroidery · Online

Stop buying luxury.
Start creating it.

Master Haute Couture embroidery with a Paris-certified Haute Couture Technologist and Hand & Lock Prize winner.

3,000+ students60 countries44 U.S. states13+ years experience80% started with no embroidery experience

As seen in / Trusted by

LT BIG BROTHERVERTICE VISIONHAND & LOCKArabian ModaStiliusFEMEST Global Women MagazineMastery Route
Needlework Paradise Summit 2026 session card: Couture Floral Embroidery on Lace by Valeria Fic

Free online summit · 11 to 16 November 2026

Join my free class at the Needlework Paradise Summit

I am one of sixteen teachers at the Needlework Paradise Summit by Mastery Route, and my 86-minute class, Couture Floral Embroidery on Lace, is made for beginners. With a free pass you can watch all the classes from 11 to 16 November, and registration is open now.

Get your free pass
Start here

Choose your way in.

Two ways to begin, both made for people who have never held an embroidery hook or needle the couture way.

The finished winter challenge piece, a blue peony in threads, beads and sequins on silk organza
I want to start with a challenge

Winter Embroidery Challenge

A guided month where you learn Haute Couture embroidery one technique at a time and finish a complete piece. 28 January to 26 February 2027.

  • 30 Haute Couture techniques
  • One regular needle
  • Day one starts at absolute zero
  • One short lesson every weekday
  • Six months to rewatch
  • A private community stitching with you
€39/ $45 on the waitlist· full price €59 / $69
Join the waitlist
Advanced couture embroidery: a blue three-dimensional flower and leaves on linen
I want the complete path

The Complete Couture Journey

From your very first stitch to couture-level art. Four complete courses, beginner to advanced, taught the way it is done in the ateliers of Paris.

  • 4 complete courses
  • 44 lessons, 10+ hours of HD video
  • Lifetime access
  • Certificate of Completion
  • Direct support from Valeria
  • The Business of Creative Arts included
€892€219/ $249
Explore the Complete Journey
Finished pieces from the October challenge 30 Haute Couture techniques. One regular needle.
Winter Embroidery Challenge · 28 Jan to 26 Feb 2027

Learn 30 Haute Couture techniques in one month.

Thirty Haute Couture techniques, one regular needle, and one short lesson every weekday, taught slowly enough even if you have never embroidered before.

22 weekday lessons+8 bonus techniques=30 techniques
  • Pre-recorded, so you watch in your own time zone and rewatch for six months
  • The eight bonus techniques stay with you for life
  • A materials list for your region, open the day you join
Join the waitlist€39 / $45 on the waitlist · full price €59 / $69
The October challenge

587 people stitched this design in October.

Many of them had never embroidered before. Some kept the blues, others chose their own colours.

Finished October piece by Daryl
Daryl · New York, USA
Finished October piece by Eva
Eva · Germany
Susan's first couture piece
Susan, her first couture piece
vaidameino's piece in her own colours
vaidameino, her own colours
Inga's piece in her own colours
Inga, her own colours
Neringa's piece in her own colours
Neringa, her own colours
Marie's piece in her own colours
Marie, her own colours
Finished October piece by Gijzette
Gijzette · Florida, USA
Vanessa holding her finished piece

“30 days ago I did not think my hoop would look like this. I did not think I had the skills to do it. But I did.”

Vanessa · Illinois, USA
★★★★★

“I thoroughly enjoyed this challenge, as it had kept me on task for the month of October. Also my first hand at a Haute Couture design! I had so much fun wondering how each bead, each sequin and stitch would work together to make up this flower design. For a first timer, I’m just thrilled! Thank you for the amazing challenge and the opportunity to make it. Your tutorials were impeccable.”

Susan · October 2026
★★★★★

“I started as a complete beginner and learned so much more than just embroidery. Between work, moving, and everyday chaos, stitching became my little moment of peace.”

Diana · New Jersey, USA · October 2026
The complete path

From your very first stitch to couture-level art.

One path, four courses, each technique building on the last. Start at the beginning and keep everything for life.

Tambour embroidery with a Lunéville hookI · Beginner

Tambour for Beginners

The foundation, where every couture journey begins, including dimensional appliqué. No prior experience needed.

Advanced couture embroidery on linenII · Advanced

Advanced Level II

13 advanced techniques: 3D texture, mixed materials, and couture-quality finishing.

White monochrome appliqué with pearlsIII · Bonus course

Monochrome Appliqué

Chenille thread draping, rococo stitch and velvet ribbon draping, for warm, textured embroidery.

The Silk Flamingo embroideryIV · Bonus course

The Silk Flamingo

Ten lessons of sculptural, show-piece embroidery: ribbon embroidery, silk shading and fabric painting.

  • 44 lessons, 10+ hours of HD video
  • Lifetime access
  • Direct support from Valeria
  • Private student community
  • Official Certificate of Completion
  • The Business of Creative Arts book included

“I got even more than I came for - not just a wonderful teacher, but a genuinely warm person. There's no stress, no pressure. She could explain things to someone who has never held a needle in their life. The training is comprehensive, clearly structured, and offers support whenever you need it. Everything is built around one goal: that you truly learn.”Greta · Lithuania

A close-up from lesson 5 of Haute Couture Embroidery for BeginnersBeginners course · Lesson 5 · 6 min 38 s
Free · no card

Don’t take my word for it. Watch a real lesson.

This is lesson 5 of Haute Couture Embroidery for Beginners, exactly as students receive it. Every technique is filmed in HD close-up, the needle, the thread, the angle of your hand, so you can judge for yourself whether you can learn this online.

Four of the courses open their first lessons free, with no card.

Ready to start?

Winter Embroidery Challenge · 28 Jan 2027Join the Winter Challenge waitlist
The Complete Couture Journey · start todayExplore the Complete Journey
Why this school

Everything you need. Nothing you don’t.

Extreme close-up of a lesson: the hook and the beads

See every stitch

Every stitch filmed in extreme close-up HD. Pause, rewind, replay, exactly when you need to.

Challenge materials: threads, bugle beads, sequins, pearls and scissors

Find the right materials

Every lesson lists what it needs. The Global Sourcing Guide sorts 32 verified shops by region, or the partner shop ships the kit.

Valeria working on a couture garment

Get real guidance

Direct support from Valeria, not a chatbot, not a forum.

A finished student piece with blue flowers and a silver rose on black

Finish something real

Every course ends with a finished piece in your hands, and a Certificate of Completion.

October challenge, from the participants

From first stitch to finished work.

A participant tracing the design onto silk organzaDay one

The design goes onto bare silk organza.

A participant stitching the branch in her hoopIn progress →

One technique a day, stitch by stitch.

Diana's finished piece, the blue peony with sequins, beads and a silver border, in a yellow hoopFinished

Diana · New Jersey, USA. She started as a complete beginner.

80%of our students began with no embroidery experience.
Valeria Fic at her embroidery frame
Who is teaching

Valeria Fic

I have spent over 13 years with a needle in my hand, learning from the masters, competing on international stages, and teaching thousands of students to create work they never imagined possible.

What keeps me at the embroidery frame every morning is the moment a student says “I didn’t think I could do this”, and then does it anyway.

PARISCertified Haute Couture Technologist
LONDONHand & Lock Prize, 2nd place
CANNESDresses worn at the Film Festival
BALTIC STATESFounder of the first Haute Couture embroidery school
Meet Valeria

School of Couture - Students Around the World

3,000+Students
60Countries
44U.S. States & Territories
Home Thriving Growing New Communities
Inside the school right now

Happening now.

The winter challenge piece
Waitlist open

Winter Embroidery Challenge

28 January to 26 February 2027. The waitlist price is €39 / $45.

Read more
Couture Floral Embroidery on Lace, Valeria's class at the Needlework Paradise Summit
Free online summit · 11 to 16 November 2026

Needlework Paradise Summit

My 86-minute class, Couture Floral Embroidery on Lace, made for beginners. Free pass.

Get your free pass
The Silk Flamingo from the Complete Couture Journey
Start any time

The Complete Couture Journey

Four courses, beginner to advanced, with lifetime access. €219 / $249.

Read more

Embroidery gift cards

For the person who always stops to look closer at embroidery.

A School of Couture gift card is a personal card with their name and a unique code they can use on any online haute couture embroidery course. Cards come in euro and in dollars, from 50 € or $50 up to a full course, and each one stays valid for six months from the day it is bought.

Choose a gift card

You receive the card by email as an image and a printable PDF, ready to forward or to hand over in person.

Your creativity is worth more than you’re charging for it.

Most creators don’t fail because they lack talent. They fail because no one ever gave them a real strategy.

The Business of Creative Arts is the book I wish had existed when I started — a clear, practical guide to pricing your work, finding your clients, and building a creative business that actually sustains you.

8 chapters. 13 exercises. One plan you’ll use from day one.

Get the Book →
The Business of Creative Arts

Secure Checkout Visa Mastercard American Express Apple Pay Google Pay Klarna PayPal

Lifetime Access·HD Close-Up Video·Community Access·Klarna — Buy Now, Pay Later·Certificate of Completion

Ready to begin?

Start with one needle.

Explore all courses Secure checkout · Visa · Mastercard · PayPal · Apple Pay · Google Pay · Klarna
Valeria Fic embroidering crystals on a couture dress in her atelier

Contact & Support

Have questions? Contact me at any time

Email:

[email protected]

Frequently Asked Questions

Stitches of Clarity

Do I need prior experience in embroidery to start these courses?
No prior experience needed, at all. Every course at School of Couture starts from the very beginning. No artistic background, no equipment experience, no embroidery knowledge required. If you can hold a needle, you can start.
The techniques look complicated. Will I actually be able to do this?
That's the most common thing my students say before Lesson 1, and the first thing they take back after it. Every technique is broken down into small, logical steps. The close-up filming means you see exactly what the thread does, where the needle goes, and why. What looks complicated becomes clear very quickly.
I have a busy life. How much time do I need?
An hour at a time is enough. You can stop mid stitch and come back exactly where you left off, on desktop or in the free mobile app. Most students finish their first course in about a month. Big Goldwork is the exception and takes considerably longer, because it is the largest course. There are no live sessions, no deadlines and no schedule to fall behind, so slower is fine too. Nothing expires.
How long do I have access to the courses?
Lifetime. Once you purchase a course, it's yours permanently. Return to a lesson a year from now, start a second project, revisit a technique whenever you need it: it will all still be there.
Can I really learn embroidery through video? Don't I need someone to correct me in person?
The close-up filming format was specifically designed to replace an in-person teacher. You see every stitch added in real time, from the exact angle you'd have if I were sitting beside you. And if you have a question at any point, you can reach me directly. I personally answer student questions.
Where do I get the materials? I live outside Europe.
Every course includes the 28-page Global Materials Sourcing Guide: 32 verified suppliers across Europe, North America, Asia, Australia and New Zealand that ship worldwide, with specific recommendations for the US, UK and EU, plus an Etsy keyword and country-filter guide. You'll know exactly what to buy and exactly where to order it, with no hunting around.
Are materials or supplies included in the course fee?
No, materials are bought separately, and you have two ways to do it. Every lesson lists exactly what it needs, with example links, and the included Global Sourcing Guide sorts thirty-two verified shops by region, by material and by price range, with the keyword list that finds the right thing first time. Or skip the sourcing entirely: our official partner shop assembles the complete kit for your course and ships it worldwide. Send them your list and they handle the rest.
Your prices are in euros, can I pay in USD or another currency?
Yes, absolutely. All prices are listed in EUR, but your bank or card provider will automatically convert the amount to your local currency at the day's exchange rate. You can pay from anywhere in the world, no extra steps needed.
Is the checkout secure?
Yes. All payments are processed through secure checkout, with support for Card, Apple Pay, Google Pay, PayPal, and Klarna (Buy Now, Pay Later). Your payment details are never stored on our servers.
Is School of Couture a legitimate, officially registered institution?
Yes. School of Couture operates under MB Artisan Solutions, which is officially registered as an education provider with the Lithuanian Ministry of Education, Science and Sport. We are listed in Lithuania's national education register (AIKOS): the government's publicly accessible database of all licensed educational institutions in the country, available for anyone to verify. We are registered to teach in both English and Lithuanian. Verify our registration →
Can I get a refund if I'm not satisfied?
Because you receive the complete course the moment you enrol, all sales are final. That is exactly why I put as much as possible in front of the payment instead. Seven lessons of Level I are free to watch with no card, every lesson list is published in full on the course pages, and there is a preview video on each page that anyone can see. After you enrol you keep lifetime access, my personal help with your work, and the student community, permanently. If you have any questions before buying, I'm always happy to help: write to me at [email protected]. For full details, please see our Terms & Conditions.
Is there a community or forum for students?
Yes, every course purchase includes access to our private student community. It's a space to share your work in progress, ask questions, and connect with embroiderers from 60 countries. You're not learning alone.
Can I gift a course to someone else?
Yes! Simply go to the course you'd like to gift, proceed to checkout, and click "Send As a Gift". You'll be able to enter the recipient's details and send it directly to them.
What if my piece goes wrong?
Send me a photograph. I will tell you what happened and exactly how to fix it, and I will keep helping until it looks the way it should. Not a chatbot and not a forum. Valeria Fic, who has spent thirteen years at the embroidery frame, answers every student personally.
How soon can I start?
Immediately. Seven lessons of Level I open without a card. If you enrol, the full course is in your account within seconds and the free mobile app syncs your progress across your devices. The only thing you wait for is your materials, and the included sourcing guide is built to make that fast.